We cannot emphasize this point of distinction enough as well as its importance when it comes to selecting an advisor. Simply put, our registration and certification, by law, must place your interests first. Unlike financial advisors who are affiliated with specific investment firms, we are an independent, fee-only financial advisory firm. We do not sell specific financial products, or receive commissions, bonuses or incentives. Our independence ensures that our clients receive objective advice without any conflicts of interest. We are beholden only to our clients. Your needs come first. Additionally, we adhere to the CFP Board’s Code of Ethics & Professional Responsibility – principles include; Integrity, Objectivity, Competence, Fairness, Confidentiality, Professionalism, and Diligence. So, our goals are the same as yours.